NERMIN MOUFTI
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The Friday Collective

BRAND IDENTITY + CREATIVE DIRECTION + WEB DESIGN

The Friday Collective is a paper goods company that celebrates timeless wisdom by sharing the philosophical teachings of different cultural traditions. The product line includes greeting cards, limited-edition art prints and tote bags. Most paper goods are screen-printed by hand in Toronto. The Friday Collective started as a collaboration with Fareena Chanda and is now led by her as the company continues to be a labor of love and a space for creativity. 

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