BRANDING + VISUAL LANGUAGE + ART DIRECTION
As a non-profit adoption and child advocacy agency, New Star Kafala is the first Muslim faith-based adoption agency in the United States. I was commissioned to create the organization's visual identity, design system, and social media assets. Often a dry and serious subject, the organization wanted to have a friendly and approachable look & feel. I came up with a set of playful graphic elements that suggest the idea of a new beginning. These graphics complement the brandmark's dual symbol which depicts a star/home and a child 'shining' within.