NERMIN MOUFTI
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New Star Kafala

BRANDING + VISUAL LANGUAGE + ART DIRECTION

As a non-profit adoption and child advocacy agency, New Star Kafala is the first Muslim faith-based adoption agency in the United States. I was commissioned to create the organization's visual identity, design system, and social media assets. Often a dry and serious subject, the organization wanted to have a friendly and approachable look & feel. I came up with a set of playful graphic elements that suggest the idea of a new beginning. These graphics complement the brandmark's dual symbol which depicts a star/home and a child 'shining' within.

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