NERMIN MOUFTI
1FP_THUMB.PNG

Framed People

BRANDING + DESIGN SYSTEM

Framed People is a modest fashion brand and online store based in San Fransisco. The store's hijabs (head scarves) are designed with ethically-made fabrics, acquired from fair trade, local retailers in California. I was commissioned to create a brand identity and design system as well as art direct a style guide for the store's social media presence. The wordmark and accompanied visual language conveys the flowy, delicate quality of the scarves.

FP_Hero-2.png
FP_Hero-5.gif
FP_features.png
FP_ID.png
FP_COLORS.png
FP_Hijabs.png
FP_TYPE2.png
FP_Catalog-2.png
FP_BAG.png
FP-splitshot1.gif
FP_socialmedia2.gif
FP-splitshot2.gif
FP_graphic.png
FP_Hijab-1.gif
FP_Hero-4.gif