NERMIN MOUFTI
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Framed People

BRAND IDENTITY

Framed People is a modest fashion brand and online store based in San Fransisco. The store's hijabs (head scarves) are designed with ethically-made fabrics, acquired from fair trade, local retailers in California. I was commissioned to create a brand identity and design system as well as art direct a style guide for the store's social media presence. The wordmark and accompanied visual language conveys the flowy, delicate quality of the scarves.

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