BRAND STRATEGY + VISUAL IDENTITY
Evergreen Soul aims to inspire active outdoor lifestyles through direct experience in the natural world. It provides experiential education programs, targeting transformation in the body, mind and soul. Their on-going workshops include bow hunting, camping, kayaking, fishing and outdoor survival classes, among many others. I worked on developing the company's brand strategy + messaging, visual identity and complete design system which included iconography for the different classes offered.