I am a designer and brand specialist. My work is multidisciplinary, integrating a graphic design practice with art, craft and illustration. Having lived between Dubai, New York, Toronto, Phoenix and Chicago. I have worked with a range of Middle Eastern and North American clients and helped shape major brands in the cultural, educational and technology industries. I love to collaborate with startups to help build narratives and brand experiences that inspire social impact. I have a BSc in Visual Communications from the American University of Sharjah (2006) and an Interdisciplinary MFA from OCAD University (2012). In 2013 I co-founded and became the lead designer of The Friday Collective, a paper goods company that celebrates timeless wisdom. I now live and work in Chicago!